Mitchel Waite © 2022

Sir Jonathan Ive on the MacBook Design

I’ve recently finished reading Steve Jobs’ biography by Walter Isaacson and was engrossed by the design process of Apple’s products. I have an iPhone 4 but I’m not au fait with Mac OS (I’m a PC), so I relish the opportunity when I’m in an Apple store to learn more about it. Moreover, Apple produce some beautiful products in a market dominated by some cheap, plastic moulded devices. Their end-to-end distribution ensures that their are no comprises in their hardware and software. I’ve seen smartphones running the Android OS software, and compared to Apple’s iOS on a HD retina screen it looks buggy, dull and as if it’s just imitating the iOS. Anyhoo, enough of the plugging, this video is interesting in understanding a designer’s thought process during product developments.

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