As soon as Prometheus was announced by Ridley Scott, like every Alien fan-boy out there, I literally stood up and toasted the father of the franchise returning to save its somewhat tarnished image. No predators in sight. Just a handful of scientists and engineers in a claustrophobic space craft on an undiscovered (well….) planet.
Like most big budget films now there is its inevitable viral marketing campaign. The Dark Knight really nailed this and set the bar. Its anarchic posters of the Joker defacing Harvey Dent’s political campaign placed in various locations across the US really built the hype. Kick starting Prometheus’ campaign is Guy Pearce’s character, Peter Weyland, introducing himself. Could we be in store for the founding of the infamous Weyland-Yutani Corp?