The Truman Brewery on Brick Lane, Shoreditch was transformed at the weekend by Disney as part of it’s promotional release for Wreck-It-Ralph. 8-bit Lane allows you take a pixelated walk down computer memory lane to see pieces of gaming architecture reminiscent of Tetris and Pacman. Notable sights include a London taxi, a burst water pipe, pigeons and the world’s first ‘Blippable’ building. Scanning the building poster via the Blippar mobile app activates a Wreck-It-Ralph playable game, transforming the building into an augmented reality level.
My personal favourite was the 8-bit pigeons who happened to be joined by a live one. The lane could have done with a few more pieces dotted around. However, all-in-all it was a great thing to see….and unleash the inner geek!
Wreck-It-Ralph is released in the UK on February 8th 2013.